Yes, We've Joined Bluesky - Here's Why

A Reflection Point in Social Media by the Krassensteins

We were late to the game—let’s admit that upfront(Follow us on Bluesky). When Bluesky launched, we didn’t expect it to take off as quickly or as significantly as it has. But here we are, realizing that this isn’t just another fleeting social media experiment. Bluesky has become a platform that’s gaining serious traction, and traditional media is beginning to recognize it as a force to be reckoned with.

So, what makes Bluesky different? For starters, it’s built on the AT Protocol, a decentralized framework that gives users more control over their data and the type of experience they want. Unlike traditional social media platforms that centralize content and moderation decisions, Bluesky offers flexibility and openness while still fostering a sense of accountability. This is a stark contrast to the free-for-all chaos we’ve seen on other platforms (ahem X).

Why People Are Leaving X

Let’s talk about the elephant in the room. There’s a very good reason why so many people are jumping ship from X. Under Elon Musk’s leadership, the platform has adopted a lackadaisical approach to moderation—one that many argue has transformed it into a breeding ground for hatred, defamation, and outright lies.

To put it bluntly, X has become more like 4chan—a site infamous for its no-holds-barred, anonymous posting culture, which often descends into extremism and harassment—than the public square it once aspired to be. While there’s value in fostering an open platform for diverse opinions, the current environment on X has crossed the line for many observers.

We like to use what we call the “mother test.” Would you feel comfortable if your mother were to post on the platform, knowing what kind of vitriol might come her way? For X, the answer is increasingly "no." Examples are everywhere. From antisemitic remarks to blatant misinformation about elections and even personal attacks on individuals for their gender, race, or beliefs, X has become a platform where the worst behaviors are not only tolerated but amplified. Just look at how often baseless accusations and outright hate trends on the platform—it’s not a great look.

The Payout/Echo Chamber Cycle:

This issue becomes even more troubling when you consider the framework X is using to reward creators: paying out for engagement, but only counting engagement from users who pay for an upgraded premium membership. Think about what that means.

As the echo chamber of right-leaning accounts—many of whom are willing to pay Musk for these memberships—continues to expand, it creates a self-reinforcing cycle. These users engage with each other, boosting payouts for like-minded creators, while simultaneously crowding out left-leaning accounts.

The result? Left-leaning voices are increasingly pushed to the margins, earning less as their audiences shrink or disengage entirely. Meanwhile, the right-leaning side of the platform enjoys a snowball effect: more engagement, more money, and an ever-strengthening echo chamber. It's a system designed to amplify the loudest paying voices, not the most diverse or meaningful ones.

In the end, this isn’t just about content creators—it’s about how the very structure of the platform shapes discourse. And right now, it’s shaping it in a way that’s anything but balanced.

Avoiding Echo Chambers

Let’s not pretend that all is perfect on Bluesky, though. Echo chambers are one of the biggest risks facing any social media platform. They isolate users from opposing viewpoints and create an environment where misinformation can flourish unchecked. X, for all its flaws, has ironically become one such echo chamber in many ways.

Our hope for Bluesky is that it doesn’t fall into the same trap, just on the other end of the spectrum. The goal isn’t to create a platform where everyone agrees—it’s to create a platform where everyone can engage in meaningful, respectful dialogue without the fear of harassment or hatred. That means encouraging diverse perspectives while maintaining a standard of decency and truth.

A Refreshing Experience

What’s refreshing about Bluesky is how different it feels already. You’re not immediately hit with antisemitic slurs, threats of being locked up by Trump supporters, or baseless personal attacks. Instead, the focus is on actual content—discussions about real issues, creative ideas, and meaningful engagement.

But let’s be clear: this platform must resist becoming a mirror image of what X has become, just with a left-leaning bent. If we truly want Bluesky to succeed, it must avoid devolving into an echo chamber where opposing views are dismissed out of hand.

The Bigger Picture

Bluesky represents an opportunity for something better—a chance to move away from the toxicity that has plagued other platforms and create a space where people can have meaningful conversations. That doesn’t mean everyone has to agree. In fact, disagreement is essential for progress. But it does mean setting a higher standard for how we treat one another online.

So, here we are on Bluesky, ready to engage, share, and push back against misinformation and lies. We’re here to build bridges, not burn them. If you’re tired of the chaos on other platforms, we encourage you to join us. Let’s make this a place where facts matter, dialogue thrives, and hate is left behind.

We’re looking forward to what comes next—are you? Follow us on Bluesky.